“Durban is a creative city that celebrates its rich historical and cultural heritage”
Commentary:
here the team developed a few points.
we felt that the statement felected a sense of only looking at its past aspects. acknowledgement and promotion of current culture/heritage/arts should be stated along with the accpetance and encouragement of the future element.
we felt that the word promotion of arts should be included. the idea behind this was to enforce the point that the city would not only support the arts/culture/heritage, but actively participate in ensuring a sustainable environment for creatives and their form/s of expression.
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1 comment:
i feel strongly on the future/past factor. the city employs many creatives during, say, the celebrate durban events. yet, they dont really seem to be doing what is required to make the scene sustainable. to me, this is much like the way brands 'use' creatives to their objectives, without investing at grass-roots
i concur with sacha on the relevance of including the promotion aspect, i cant say whether this point lives in this statement, but it certainly needs to be taken into consideration.
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